How to Cancel Your Sky Subscription

Over the last few weeks, we’ve seen a number of horror stories pop up across the Internet regarding people attempting to cancel Sky. One man even spent 90 minutes discussing his account with Sky whilst the operator attempted to convince them not to leave the service. By the end though, his request was still denied, completely wasting his time in the process. Clearly, such customer service practices are far from fair and responsible, and are only designed to keep customers from leaving the service. As that news broke, many other disgruntled customers came out of the woodwork to complain about the way Sky had treated them. As such, we’ve decided that it’s about time we gave our readers the low down on how to cancel your account.

In response to complaints last year, Sky reworded its terms and conditions to make it clear that customers would have to call the Sky helpline 24 hour if they wished to cancel their subscription. Though the website states “If you’d like to cancel your Sky subscription, you’ll need to call us or start a Live Chat online”, further down the page it clarifies that requests made via the Live Chat cannot be accepted without a verification request over the phone. This means that if you do want to cancel Sky, you’ll have to use the phone at some point. Of course, that doesn’t do anything to cut down the amount of time you spend on the phone, so what can you do?

Sky’s customer service personnel are trained to try and keep you with the company. It’s standard practice across pretty much every industry these days, but that doesn’t mean its any less annoying. One thing you can do though is to say the reason you’re cancelling is that you’re moving overseas, which will see your account closed with no questions asked. It’s worth noting though that you cannot cancel your contract at any time, as you must pay for the minimum length of your contract, as agreed with Sky when you signed up. Cancelling before that date will mean you are subject to hefty cancellation fees or having your case being handed over to debt collectors.

From July, Ofcom will be offering a switching service for broadband and landline customers, which will remove the need for customers to contact their olde supplier before they leave. Necessary information will be collected by the new provider and the service will be available to all customers of the BT network, including BT, Sky, TalkTalk and EE, but not Virgin Media.

As always though, you should read carefully your consumer rights before entering into a conversation with the Sky contact people, as knowing where the law will back you up is incredibly useful. Also be aware that cancelling your direct debit without informing Sky (regardless of whether you’ve paid for the term of your contract) will land you in serious trouble, as Sky require 31 days advance warning before you can act in that way.

Sky Sports is the Place to Be for the Premier League Title Race

It’s that time of the year again when the teams at the very top (and bottom) of the league have everything to fight for. This year, the title race is between two fierce, London rivals – Chelsea and Tottenham. With 6 games of the season remaining, Antonio Conte’s resurgent Chelsea find themselves at the very top of the table on 75 points, with Tottenham currently sitting second in 71 points, gaining at the weekend thanks to Manchester United overcoming Chelsea at home.

As always, the best place to watch all this action is on Sky Sports. They’ll have the lion’s share of games, and through their apps you’ll be able to see every single goal – regardless of whether it’s on the TV.

What follows is our original article about the Premier League race in 2015:

We’re down to the final few weeks of the Premier League season, and with just seven games left on the slate, it’s looking like a real fight for those top five places in the league. Chelsea are sitting pretty, with seven points between them and second along with a game in hand, which may well see them go a whole 10 points clear at the top of the league. In second is Arsenal at 63 points, followed one behind by Manchester United and one point behind them are Manchester City at 61. Slipping away somewhat are Liverpool on 54 points, followed closely by Southampton who are on 53. It’s something of a disappointment for Liverpool, who were hoping that they might take the title this year, having finished one point behind Manchester City in the 2013/2014 Premier League.

As the table stands though, almost everything seems up for grabs. A couple of poor games from Chelsea and the chasing pack find themselves within spitting distance of the league leaders. Meanwhile, the battle for a Champions League space rages on, with Manchester United desperately trying to maintain their recent league form and once again represent in Europe, having failed to do so last year. In their way are the likes of Liverpool and Tottenham who are desperate to get in there themselves, as well as intense pressure from the other teams around them. Manchester United have come under much fire this season from pundits who have heavily criticised their defence, which has been found out with supreme regularity this season.

It’s not just the top of the league which is drawing attention though, as the battle to avoid relegation is set to reach fever pitch with QRP only two points away from safety and Aston Villa dangerously close to falling out of the Premier League for the first time in the side’s history. Needless to say then, all eyes are on Sky Sports for the next few weeks as we learn the fate of the 20 sides in the league.

Now, after much pressure on the Sky broadband number free, the channel have added 13 more fixtures in May, improving upon what was already an unrivalled schedule of Premier League matches. Highlights include five top head to heads including: Manchester United v Manchester City; Chelsea v Manchester United; Arsenal v Chelsea; Chelsea v Liverpool and Manchester United v Arsenal. Every single Chelsea and Manchester City fixture and Arsenal plus Manchester United in six games.

So, without further to do, here’s the full fixture list for April and May:


Chelsea v Stoke City
Sat 4 Apr 5:30pm

Burnley v Tottenham Hotspur
Sun 5 Apr 1:30pm

Sunderland v Newcastle United
Sun 5 Apr 4pm

Crystal Palace v Manchester City
Mon 6 Apr 8pm

Burnley v Arsenal
Sat 11 Apr 5:30pm

Queen’s Park Rangers v Chelsea
Sun 12 Apr 1:30pm

Manchester United v Manchester City
Sun 12 Apr 4pm

Liverpool v Newcastle United
Mon 13 Apr 8pm

Chelsea v Manchester United
Sat 18 Apr 5:30pm

Manchester City v West Ham United
Sun 19 Apr 1:30pm

Newcastle United v Tottenham Hotspur
Sun 19 Apr 4pm

Manchester City v Aston Villa
Sat 25 Apr 5:30pm

Everton v Manchester United
Sun 26 Apr 1:30pm

Arsenal v Chelsea
Sun 26 Apr 4pm

Leicester City v Chelsea
Wed 29 Apr 7:45pm


Manchester United v West Bromwich Albion
Sat 2 May 5:30pm

Chelsea v Crystal Palace
Sun 3 May 1:30pm

Tottenham Hotspur v Manchester City
Sun 3 May 4pm

Hull City v Arsenal
Mon 4 May 8pm

Crystal Palace v Manchester United
Sat 9 May 5:30pm

Manchester City v Queens Park Rangers
Sun 10 May 1:30pm

Chelsea v Liverpool
Sun 10 May 4pm

Arsenal v Swansea City
Mon 11 May 8pm

Liverpool v Crystal Palace
Sat 16 May 5:30pm

Swansea City v Manchester City
Sun 17 May 1:30pm

Manchester United v Arsenal
Sun 17 May 4pm

West Bromwich Albion v Chelsea
Mon 18 May 8pm

Arsenal v Sunderland
Wed 20 May 7:45pm

How to get Sky HD Channels on your Virgin Media Box

Even as a Virgin Media customer, there’s no denying that when it comes to movies and sports, there’s nothing quite like Sky’s offering. Both Sky Cinema and Sky Sports are unrivalled in their field, but short of signing up for Sky or Now TV, what can you do?

Well, you can get Sky HD channels on your Virgin Media box. As of 2017, you can add the full range of Sky Sports channels for £31.75, or £38.75. You can also add Sky Cinema for £21 a month, all in HD as standard. Multiple Virgin TV packages also include these as standard.

To add Sky to your Virgin Media subscription, simply call Virgin and let them know! What follows is our original article about Sky HD channels coming to Virgin Media:


How To: Fix Partially Recorded Programmes

The advent of digitally recorded TV programmes has completely changed the way we interact with the TV. Back in the day, watching a TV programme meant being there for its live broadcast or missing it forever. With the release of VHS recorders and the falling costs of tapes we saw how we could record programmes for later usage, despite how difficult it was to get the programme to record properly at all. That’s why Sky+ was such a breath of fresh air. With little difficulty, you could record anything that was going to be shown on TV. The dream wasn’t perfect though, as with any system, a mixture of wonky software and human error can sometimes conspire to throw things off a little. The result of that for many Sky customers is missing out the start or end of a recorded programme.

It’s a problem reported by countless Sky users, but there is a way to fix it. In this ‘How To’ guide we’ll be looking at how you can fix the issue for good and get back to enjoying your TV programmes. In our previous guide we looked at how you can send pictures from your smartphone to your TV via your Sky+ box, so join us as we solve another issue.

Option #1

The issue with Sky’s planner is that by default, it automatically tries to work out when a programme is starting and finishing. Most of the time, it gets this bang on, but from time to time you might miss something out of the beginning or the end, and that’s no good for anybody. There is a workaround for this though, with Sky offering a software feature which lets you set custom start and end times for recordings, adding a set number of minutes on to the beginning and end of your scheduled recording. This will mean that your recordings take up a little more space in your planner, but they’ll also be complete.

To set up custom start and end times on new Sky+ and Sky+ HD boxes is as follows:

1) Press the ‘Services’ button on your Sky remote

2) Select ‘Sky+ Setup’ menu

3) Highlight ‘Add to Start of Recording’ and use the left & right arrows to change the amount of time

4) Repeat with ‘Add to End of Recording’ option

5) Press green button to save the settings and press ‘Sky’ to go home

If you’re using one of the older, white Sky+, follow the same steps, but once you’ve changed the settings select the ‘Save New Settings’ options before pressing ‘Sky’ to go back home.

Option #2

Alternatively, you can make use of the fact that both Sky+ and Sky Q have a plethora of On Demand streaming services, available for the majority of TV channels and the programmes they offer. With Sky you can enjoy over 400 TV box sets too, and over a thousand films on demand.

Sky Expands Even More With Apps

Since the original publication of this article, Sky have launched a plethora of other apps designed to help customers get the most from their Sky products. They include a Now TV app, an application designed to sync with your Sky Q box in order to control, record and stream programming, a My Sky app for getting help fixing your Sky Talk subscription and other services, plus a great deal more.

The full list includes; Now TV, Sky Go, My Sky, Sky Sports, Sky Sports Live, Sky Q, Super 6, Sky News, Sky Store, Sky Sports Mobile TV, Sky Cinema, Sky VR, Sky Sports Fantasy, Sky Sports Box Office and Sky Partner Network.

SkyGo App Launch

As Sky continue to dominate in their field they look to branch out and continue to expand their service in order to reach an ever greater number of customers.

In a world dominated by iPhones, Androids and BlackBerrys the demand to have entertainment on the go is growing all the time and in order to meet this demand Sky are adding the service SkyGo Extra to the already established SkyGo. This addition, for £5 per month on top of your Sky bill, allows you to download content and watch at a later time even offline.

Furthermore, you buy the privilege of this service for additional two devices so the content is now viewable on up to four as opposed the original two. Should you choose to take out the ‘Extra’ service, charged at an additional £5 per month and added onto your current bill for ease, you also get two months free as a trial period. So that’s two months where you can access your Sky subscription over four separate devices and download content without the £5 additional charge.

They challenge their rival companies’ singular apps with a collection of apps that allow you to do different things depending on your desire. Thus, you can choose to specifically watch sport, movies, documentaries etc etc and, perhaps even more usefully than being able to access the content on the go you can also remote record. So, if you are a Sky+ customer and are out and about and realise you are about to miss your favourite programme, you simply use your SkyGo login details and instruct your Sky+ box to record that programme. Fantastic, no?

There is a downside – while you are more than welcome to download content to up to four devices, you can only store the programme for up to one month. Although this appears to be a negative in many senses, in terms of film subscriptions this function has proven to be a rival to LoveFilm and Netflix.

Sky News Update: What the Critics Think

As for the app itself, reviewers have deemed it ‘excellent and straightforward’ with new downloads being stored straight into a ‘new downloads’ tab that is easily accessible from the homepage. Downloads are only available over wifi but given the amount of data one uses during the downloading of a film for instance, this is only sensible.

Original content and reviews found on The Telegraph.

For more information on SkyGo Extra and all of their services call the Sky telephone number directly. Their customer services team are eagerly waiting for your call.

Sky Sports Tie Up Boxing with 5 Yr Matchroom Sport Deal – Updated

Update: 2017 is poised to be another huge year for Sky and Matchroom Boxings partnership, with massive bouts like Haye v. Bellew, Joshua v. Klitschko, McDonnell v. Vargas and many, many more. However, it’s the Haye v. Bellew and Joshua v. Klitschko fights which are seeing the highest demand from Sky customers on Sky support line to date. It’s just another fantastic reason to sign up for Sky!

The notion that Sky Sports is just a channel for football fans hasn’t been true for a very long time. Now, with Formula One at home on the service, every major golf tournament broadcast, many tennis majors, countless cricket tournaments and a wide variety of women’s sports, there’s a little something for everyone. One area where Sky’s always been strong though is in its coverage of boxing, with late night fights commonplace across the Sky Sports family of channels for a number of years. Many of those fights came from events promotions company Matchroom Sport, who made their name in boxing and snooker but have now extended into pool, bowling, golf, darts, ping pong and poker.

Today, Sky Sports have announced that they’ve inked a new five year deal with Matchroom Sport what will see UK and Ireland get up to 120 nights of live boxing over the next six years. This new agreement will continue Sky Sports tradition of exclusively live access to some of the best boxers in the world today. Not only that, but this new deal locks in Sky’s access to the next generation of British boxing talent, with James DeGale MBE, Kell Brook, Lee Selby, Kevin Mitchell, Scott Quigg, Luke Campbell MBE and Anthony Crolla, all of whom are represented by Matchroom Sport. There’s also action from Anthony Joshua MBE, one of Britain’s most exciting boxing hopes.

Sky Sports viewers can now relax and look forward to the prospect of 20 shows each year after it appeared that the deal between the two companies might collapse, which led to many worried calls to the Sky landline number. With this new deal inked though, we’re getting not only the fights but also build up across Sky’s channels and digital outlets and increased digital coverage so that fight fans always have something to sink their teeth into.

Sky Sports Managing Director Barney Francis said: “As the home of boxing we’re thrilled to be able to offer a further five years of fights and fighters. A huge commitment to online and digital content will mean a more interactive experience for all fight fans who will continue to enjoy the best quality and excitement of boxing on Sky Sports.”

Matchroom Sport Managing Director Eddie Hearn said: “I am delighted to announce a new five year deal as Sky’s exclusive boxing promoter in the UK and Ireland. Over the past three years, with Sky Sports’ backing, we have developed a team of fighters unrivalled by any promotional company in the history of British boxing. We have worked together to take British boxing from small hall shows to filling major arenas all over the country, creating star attractions and taking the profile of the sport to another level.”

This new deal comes at a crucial time for Sky Sports, as competition from the likes of Box Nation is adding a little heat to the proceedings just as BT Sport did for football coverage. This new deal, however, ensures that Sky always have a man in the fight, and can continue to delight their customers.

How To: Save Money on Your Now TV Subscription – Updated

It’s an old adage, and perhaps one that’s seen more than a little overuse in the last decade, but pennies to make pounds, especially in an austerity economy where the vast majority are not seeing their wages increase. That means that we all try to make savings where we can; be it shopping to Aldi rather than Asda, not taking that big holiday this year or simply looking at ways to reduce your TV bill. Hundreds of thousands of people have already jumped on board with Now TV, a streaming based service operated by Sky which offers a selection of Sky channels for a monthly fee, which can be cancelled at any point.

Those packages are the ‘Entertainment Pass’, which includes Sky One, Sky Atlantic, Sky Living, Sky Arts, ITV Encore, FOX, Comedy Central, Discovery, MTV, Gold, Nickelodeon, ABC and Disney. This package (at the time of writing) costs £6.99 per month and comes with catch up TV services for each of the channels in the bundle. The ‘Movies Pass‘ features, you guessed it, movies – and a lot of them. Alongside live streaming of each and every Sky Movies channel, you also get access to streaming for every film in Sky’s back catalog. That’s over 800 movies available to stream any time you want. This package costs a slightly more expensive £9.99 per month, but as with the Entertainment and Sports passes, you aren’t locked in to a contract, so if you don’t want them anymore, simply don’t pay them. Finally, there’s the Sports pass, which operates in a slightly different way to the other two. The ‘Sports Pass’ comes in two shapes, the first is a day pass, which gives you 24 hours access to all the Sky Sports channels for £6.99. The second is a weekly pass, which as the name implies nets you a full 7 days worth of Sky Sports action but costs a steeper £10.99.

Those prices are relatively reasonable, but if you’re not sure you’re getting your money’s worth out of them you can try this quick and simple trick. Here’s how it’s done:

1) Log in to the Now TV website

2) Click on the ‘My Account’ tab at the top right hand side of the page (as of 5/5/2015)

3) Select a pass that you’ve been paying for and click cancel

4) You will then be shown a screen which might offer you a discounted rate in order to stay with Now TV. You can then accept this offer and be paying less.

It seems like a lottery whether Sky offer you the better rate, but since you can easily back out on the page, it’s really a zero risk move. Also, because Now TV is Internet based, you don’t need to spend any time on the Sky telephone number in negotiations with a human being. Should you get this better offer, you won’t be saving a gigantic amount of money, but along with other cost saving methods, you’ll be well on your way to financial comfort once again.

Update: There are now a few more ways of saving money on your Now TV subscription. The first is to sign up for their fibre broadband service, which comes bundled with TV passes and makes for an excellent saving. The second is to buy pre-paid 3 month subscriptions bundled in with Now TV boxes. These are regularly listed at a steep discount at major technology shops, and often offer a discount on 3 months worth of Entertainment or Movies. Alternatively, you can use the Sky customer service line to negotiate over the telephone.

Disney and Harry Potter: What’s New With Sky Movies? UPDATED

Update: Since the original publication of this article, Sky have made one of the most drastic changes to their Sky service since its launch back in 1990 – they’ve changed its name. Sky Movies is now Sky Cinema, and has launched a new promotion – a new premier every single day. This has coincided with a boost in calls to the Sky contact numbers, as new customers flock to the service.

Since Sky first started beaming from satellites on high in 1990, it’s movies service has been one of its biggest and most important elements. Right from the word go, Sky Movies has provided access to a huge library of films, broadcast in great quality and with great variety. Key to that has been the locking in of first-run deals with big production companies like 20th Century Fox, Warner Bros, Columbia Pictures, Buena Vista Distribution and many, many more. Today, there are 12 channels in the Sky Movies family, each specialising in a different genre. However, if Sky really want to keep customers from cancelling their subscription on the Sky customer service phone number, they need to keep coming up with reasons why Movies is better than Netflix. Today, Sky have given customers two such reasons.

The first big announcement out of Sky’s Movies’ division is that for the first time, Sky will be offering exclusive access to the entire Harry Potter catalogue, letting customers dive into the magic whenever the mood takes them. To celebrate the series coming to Sky Movies, from Saturday the 24th of October until the 2nd of November, Sky Movies Greats will be renamed to Sky Movies Harry Potter on the TV Guide, and will be broadcasting every film back to back in a marathon that simply isn’t to be missed. The company are encouraging that fans join the conversation by using the hashtag #pottermarathon, sharing the in-jokes and love that fans of the series are best known for. Also, Sky Movies will be airing the never before seen on British TV extended versions of both Philosophers Stone and Chamber of Secrets.

Alternatively, all the films will be available on demand and on streaming services like Now TV, so you can dig into the series whenever the mood takes you. Ian Lewis, Director of Sky Movies said: “We are thrilled to be able to bring the wizarding world of Harry Potter to our customers, all in one place so they can enjoy the magic of this timeless story whenever and wherever it suits them”

Perhaps of more importance to Sky Movies though, is the news that they’ve extended their exclusive deal with Disney. This new multi-year movie and TV deal with Disney UK & Ireland will ensure that customers can continue to enjoy incredible Disney films and programmes well into the future. That means that just nine months after they hit the cinema, films like Inside Out, The Good Dinosaur and Star Wars: The Force Awakens will premiere on Sky Movies, truly helping to bring the cinematic experience into our homes, in HD and sometimes even 3D. Needless to say, it’s the kind of deal which keeps people from heading to the Sky customer service phone number to cancel.

Gary Davey, Managing Director of Content at Sky Movies commented: “Sky and Disney have been working together for almost 25 years. Our collaboration has continued to grow and the launch of the exclusive Sky Movies Disney channel two years ago has been a huge success. This new agreement means our customers can continue to enjoy the biggest blockbusters like “Star Wars: The Force Awakens” and “Inside Out” before they are available on any other online subscription service. They also get access to a great portfolio of family channels and a growing on demand library of amazing shows and films which we know they love.”

Sky Sports Lands Highlights Deal

Update: It’s been well over a year now since Sky announced that all Premier League highlights package was announced and the effect has been massive. The clips, which are routinely shared around social media, are all emblazoned with the Sky Sports branding, which has led to a sharp uptick on the number of Sky contact number requests to sign up for the service. Sky have also expanded their highlights to the Championship, making use of their connections with the Football League.

It’s no secret that despite all the great work Sky have done in locking down things like golf, cricket, tennis and darts to exclusive contracts, the jewel in Sky Sport’s crown remains their Premier League coverage. Recent years have seen a heated battle (one that perhaps more closely resembles a war) between Sky and BT to land as many Premier League games as possible. Whilst BT have made up some ground, they don’t have anywhere near the level of coverage that Sky do, nor do they have as many season deciding games as Sky do.

Now, the latest Premier League deal has gone through for Sky, and ensured that along with more live Premier League games than ever before (126), from next season Sky will also have clips from every single one of the 380 Premier League games a season. It’s yet another value offer that should keep the Sky customers services phone number busy with customers willing and eager to sign up for their sports service.

The agreement stretches across three years, and will bring highlights to Sky customers even if the game isn’t on TV, ensuring you never miss your favourite team’s latest goals. Highlights will be made available On Demand and through applications like the Sky powered Sun Goals service. On Saturdays, one entire match not already broadcast will be made available to view from 8pm, with the remaining games being appearing on demand from 10:30pm. On all other days, non-live games will be available from 10pm.

The deal comes at a time when Sky are heavily rumoured to be close to releasing their 4K TV service, which would almost certainly launch with the promise of live football. Sky aren’t telling whether this new clips service will come in 4K, but it would make for another compelling reason to sign up for Sky Sports.

Sky Sports managing director Barney Francis said: “Sky Sports has never been in a stronger position with this deal cementing our position as the first choice for sports fans. It completes the set and is more good news for Sky Sports viewers having already secured more live Premier League matches from the 2016/17 season, as well as clips from every match available on mobile and online. We are giving fans more ways to watch extended highlights, with the content now available on demand in the individual club section so fans can catch up on the action when they want.“

This year’s Premier League season has been a fascinating one, with last years champions Chelsea sitting down in 16th, just 3 points away from the relegation spots and in a state of significant turmoil. Meanwhile, two of the recently promoted sides are doing extremely well. Leicester City, who came up from the Championship last season through the play-offs, are currently sitting in 3rd place on the table after 12 games. It’s proven to be a truly incredible season thus far, and as fortunes twist and turn Sky will be there to catch every minute of it.

Sky and Whistle Sports Team Up – UPDATED

Update: With over a year since the launch of the Soccer AM channel, we thought it was time to drop in on the channel to see how it was doing. Well, the good news is that it’s still very much operational, with very videos on an almost daily basis. Unfortunately, it’s not proven quite the hit Sky would have hoped it might become, with less than 500,000 subscribers and average video views sitting less than 100,000. We reached out for comment via the Sky phone numbers, but none was forthcoming.

Aside from their very public battle with BT Sport, Sky have been casting an eye to the future and, well, they haven’t liked what they’ve seen. More and more, young people are using the Internet to drive their engagement with competitive sports, watching clips on YouTube and enjoying the immediacy and shareability of the content on offer. Whilst at the moment this isn’t the crowd which are likely to pay for Sky Sports, in the space of a few short years, Sky will start seeing the effects as potential younger customers don’t sign up to the service.

As such, Sky’s decision to launch a dedicated YouTube channel with Whistle Sports makes perfect sense. This dedicated social media channel will be dedicated to creating original footballing content to young fans from around the globe. Using Sky’s popular Soccer AM brand and leveraging Sky’s unrivaled collection of football clips, it should prove a successful venture for Sky. It’s been available for the past week across Facebook, YouTube, Instagram, Snapchat, Twitter and Vine, and has already seen a good number of views.

The content being produced features a variety of new faces such as England Women’s footballer Alex Scott as well as traditional Sky Sports talent like Adam Smith and Laura Woods. There will also be original programming, entertaining videos and posts covering football topics such as gambling, fantasy football, stats and skill highlight videos.

This joint venture marks the first collaboration since Sky invested $7 million in Whistle Sports back in October 2014. Since then, the two companies have been working behind the scenes to create new and exciting content, aimed at the ‘young millennials’ who Sky hope will soon have the homes and spare cash to pick up the Sky telephone line and sign up to Sky Sports in the future.

The launch over the past week has focused on the release of FIFA 16 and has brought together some of the biggest names in YouTube vlogging to look at the characters that surround the game, its evolution over the years and its role in sports gaming. These videos have seen a tremendous response from eager gamers who can’t wait to get their hands on the game.

Dave Gibbs, director of digital media at Sky Sports, said: “Whistle Sports has led the way in producing entertaining digital sports content in the US for some time now with hugely engaged audiences. The new Soccer AM channel on social media is going to do something very different to what football supporters are used to from Sky Sports. We will produce new types of content, with new presenters for new audiences. By combining our expertise and talent, we hope to produce something that will really excite young football fans.”

Whistle Sports CEO John West said: “Young millennial sports fans increasingly use social media to drive their engagement with live sports. Our community of compelling creators have grown to serve that need and engage a growing generation of global sports fans,” pointing out that Whistle Sports recently broke an aggregate 100 million global fans and followers across social platforms.

“Sky makes a perfect partner for our international expansion due to their commitment to innovation. This new brand, new content and new approach around the world’s most popular sport is a great new offering.”