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What is Now TV? - Updated

Update: Since the launch of Now TV and this article, Sky have expanded the Now TV service significantly. They now offer a monthly Sky Sports option, a Smart TV box which combines FreeView with their premium channels, a kids TV option for families and even a low cost broadband solution, available on a rolling contract. All of which has driven huge numbers to the free Sky contact number to sign up for the service.

Up and down the country there are hundreds of thousands of households which aren't capable of getting a Sky TV subscription. The reasons are countless, from owning a listed building to simply not being able to commit to the 12 month contracts that Sky demand, there are many of us that would like to join Sky but simply don't have the option to. Understanding that the structure and demands of their services were limiting the potential number of customers who could join (and spend their hard earned cash with the company,) Sky took a long hard look at their services. Clearly, something had to be done, and that something was Now TV.

Originally launched with just the 'movies' package in July 2012, as a straight competitor to the likes of Netflix, who were doing extremely well and taking customers away from Sky for their movies services. Movies on Now TV allows access to both live streaming from their full suite of movies channels as well as instant streaming from their comprehensive back catalogue of films. In March 2013, Sky then added Sports to Now TV, offering pay-as-you-go access to Sky Sports on a daily or weekly basis. Finally, at the request of customers on the Sky freephone, they added the Entertainment subscription in October 2013, which brought in access to the full compliment of Sky branded entertainment channels (Sky Atlantic included) and other big name channels like Comedy Central, Disney, Fox, Gold, MTV, Discovery and more.

Both the Movies and Entertainment packs are monthly subscriptions which can be taken together or independently of each other on a non-contract basis. Sky Sports, however, can be had in either a 24 hour or week long pack, which enables you to only pay for the sporting action that you want to watch.

Originally available as a web client, Now TV expanded quickly into its own dedicated box available from Sky, before moving onto Android and iOS devices, Playstation 3, Playstation 4, Xbox One, Xbox 360, LG Smart TVs, Apple TV, Roku, YouView and many, many more. In fact, Now TV can be had on over 70 devices, so checking your device is compatible is best done through the official Now TV compatibility list to ensure that your device is ready for the service.

Unlike Netflix, which has no limits on the numbers of concurrent users who can sign in with one account, Now TV can only be registered with five devices, with new ones having to replace old ones from there. Also, Now TV cannot be used by more than one device at a time, making it less than ideal for flats or families which wish to share the service. Customers have spoken to Sky on the Sky contact number 0844 about this issue but Sky are remaining resolute on the issue, thinking that more people using the service on one account would mean less revenue for the business.

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