Update: 2017 is poised to be another huge year for Sky and Matchroom Boxings partnership, with massive bouts like Haye v. Bellew, Joshua v. Klitschko, McDonnell v. Vargas and many, many more. However, it's the Haye v. Bellew and Joshua v. Klitschko fights which are seeing the highest demand from Sky customers on Sky support line to date. It's just another fantastic reason to sign up for Sky!
The notion that Sky Sports is just a channel for football fans hasn't been true for a very long time. Now, with Formula One at home on the service, every major golf tournament broadcast, many tennis majors, countless cricket tournaments and a wide variety of women's sports, there's a little something for everyone. One area where Sky's always been strong though is in its coverage of boxing, with late night fights commonplace across the Sky Sports family of channels for a number of years. Many of those fights came from events promotions company Matchroom Sport, who made their name in boxing and snooker but have now extended into pool, bowling, golf, darts, ping pong and poker.
Today, Sky Sports have announced that they've inked a new five year deal with Matchroom Sport what will see UK and Ireland get up to 120 nights of live boxing over the next six years. This new agreement will continue Sky Sports tradition of exclusively live access to some of the best boxers in the world today. Not only that, but this new deal locks in Sky's access to the next generation of British boxing talent, with James DeGale MBE, Kell Brook, Lee Selby, Kevin Mitchell, Scott Quigg, Luke Campbell MBE and Anthony Crolla, all of whom are represented by Matchroom Sport. There's also action from Anthony Joshua MBE, one of Britain's most exciting boxing hopes.
Sky Sports viewers can now relax and look forward to the prospect of 20 shows each year after it appeared that the deal between the two companies might collapse, which led to many worried calls to the Sky landline number. With this new deal inked though, we're getting not only the fights but also build up across Sky's channels and digital outlets and increased digital coverage so that fight fans always have something to sink their teeth into.
Sky Sports Managing Director Barney Francis said: “As the home of boxing we’re thrilled to be able to offer a further five years of fights and fighters. A huge commitment to online and digital content will mean a more interactive experience for all fight fans who will continue to enjoy the best quality and excitement of boxing on Sky Sports.”
Matchroom Sport Managing Director Eddie Hearn said: “I am delighted to announce a new five year deal as Sky’s exclusive boxing promoter in the UK and Ireland. Over the past three years, with Sky Sports’ backing, we have developed a team of fighters unrivalled by any promotional company in the history of British boxing. We have worked together to take British boxing from small hall shows to filling major arenas all over the country, creating star attractions and taking the profile of the sport to another level.”
This new deal comes at a crucial time for Sky Sports, as competition from the likes of Box Nation is adding a little heat to the proceedings just as BT Sport did for football coverage. This new deal, however, ensures that Sky always have a man in the fight, and can continue to delight their customers.
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