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Sky Sports Launches #MyAshesSummer Campaign

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As the summer approaches, there's only one thing on the minds of cricket fans across the country, and that's the Ashes. Oh sure, the promise of sun, relaxation and time with the family is certainly a draw, but that famous old competition, one of the most famous and oldest of all is still irresistible. Even more so in recent years as England fought through a terrible period from the late 80s through to the early 00s where Australia dominated the competition to return the Ashes to England in 2005. Since then it's been a tough fight between Australia and England, with an almost equal sharing since then.

The 2015 series is due to take place in England, with Lord's, Trent Bridge, the SWALEC Stadium, Edgbaston and, of course, The Oval. Starting with this series, the four-year cycle of Ashes series in england will be brought forwards by two years, and Australia were brought forward one year, beginning with the 2013/14 series. This was to avoid a clash with the 2015 Cricket World Cup which was hosted by Australia and New Zealand. Beginning on 8th of July and concluding on the 24th of August, it promises to be an extremely competitive tournament, especially with England having just triumphed over New Zealand in a one day tournament, something they believe will give them the confidence to earn the ashes for their nation.

For their part, Sky are going absolutely Ashes mad. This year, the only coverage of the series will be on Sky Sports, and in honour of landing the rights to such a huge event, Sky are turning Sky Sports 2 into Sky Sports Ashes and are presenting a huge range of cricket programming, including a full week of build up before the competition gets started proper. It's a very strong showing from Sky, and the effort hasn't gone unnoticed, with the Sky contact number 0844 ringing off the hook from new cricket mad customers signing up for Sky Sports.

It's not a one way relationship though, because Sky Sports are enlisting your help to make their new advertising campaign their most memorable yet. The campaign is called #MyAshesSummer and captures what an Ashes summer is like to both players and supporters. Fans are invited to tag their Ashes pictures and videos with the hashtag #MyAshesSummer, whether that's selfies from the ground or pictures of friends and family coming together at home or in the pub to take on the Aussies together. These user generated images will sit alongside footage of great ashes moments, as well as candid behind the scenes shots from the Ashes preparation.

The TV advert will be updated after every test, meaning not only will there be a good chance of seeing you and your mates on the TV, but you'll be looking forward to seeing the adverts as they're broadcast. Entries via Facebook, Twitter, Instagram and Vine are all accepted, so don't let your excitement be tempered by the format you use.

Catherine Parsons, Head of Sports Marketing said: “The Ashes is the pinnacle of cricket for English and Australian cricketers and for fans, no other competition matters more. It will bring us all together and our SkySports campaign is about capturing that mood of the nation through selfies,tweets, Instagram videos and status updates. By using #MyAshesSummer, viewers have the chance to be part of the great summer of sporting drama and show the nation why an Ashes summer is like no other.”

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