Update: It's been well over a year now since Sky announced that all Premier League highlights package was announced and the effect has been massive. The clips, which are routinely shared around social media, are all emblazoned with the Sky Sports branding, which has led to a sharp uptick on the number of Sky contact number requests to sign up for the service. Sky have also expanded their highlights to the Championship, making use of their connections with the Football League.
It's no secret that despite all the great work Sky have done in locking down things like golf, cricket, tennis and darts to exclusive contracts, the jewel in Sky Sport's crown remains their Premier League coverage. Recent years have seen a heated battle (one that perhaps more closely resembles a war) between Sky and BT to land as many Premier League games as possible. Whilst BT have made up some ground, they don't have anywhere near the level of coverage that Sky do, nor do they have as many season deciding games as Sky do.
Now, the latest Premier League deal has gone through for Sky, and ensured that along with more live Premier League games than ever before (126), from next season Sky will also have clips from every single one of the 380 Premier League games a season. It's yet another value offer that should keep the Sky customers services phone number busy with customers willing and eager to sign up for their sports service.
The agreement stretches across three years, and will bring highlights to Sky customers even if the game isn't on TV, ensuring you never miss your favourite team's latest goals. Highlights will be made available On Demand and through applications like the Sky powered Sun Goals service. On Saturdays, one entire match not already broadcast will be made available to view from 8pm, with the remaining games being appearing on demand from 10:30pm. On all other days, non-live games will be available from 10pm.
The deal comes at a time when Sky are heavily rumoured to be close to releasing their 4K TV service, which would almost certainly launch with the promise of live football. Sky aren't telling whether this new clips service will come in 4K, but it would make for another compelling reason to sign up for Sky Sports.
Sky Sports managing director Barney Francis said: “Sky Sports has never been in a stronger position with this deal cementing our position as the first choice for sports fans. It completes the set and is more good news for Sky Sports viewers having already secured more live Premier League matches from the 2016/17 season, as well as clips from every match available on mobile and online. We are giving fans more ways to watch extended highlights, with the content now available on demand in the individual club section so fans can catch up on the action when they want.“
This year's Premier League season has been a fascinating one, with last years champions Chelsea sitting down in 16th, just 3 points away from the relegation spots and in a state of significant turmoil. Meanwhile, two of the recently promoted sides are doing extremely well. Leicester City, who came up from the Championship last season through the play-offs, are currently sitting in 3rd place on the table after 12 games. It's proven to be a truly incredible season thus far, and as fortunes twist and turn Sky will be there to catch every minute of it.
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