If, somehow, between the TV adverts, poster campaign and general buzz you've somehow missed the news that the Ashes is about to begin again, this time taking place in England as the home nation dream of bringing the ashes back to home soil after a few disappointing years. Hopes are high following an excellent one day victory over New Zealand, but the competition remains in anyones hands, and it seems like it's all going to come down to the come down to what happens on each day. One thing's for sure though, anticipation is at an all time high, and Sky are doing their very best to capitalise on the fevered excitement of cricket fans up and down the country.
Already we've seen Sky announce that for a full month, Sky Sports 2 will become Sky Sports Ashes, showing not only full live games but also classic games from the past, documentaries and profiles on some of cricket's best and brightest players, both past and present. It's great news for cricket fans and the new #MyAshesSummer campaign will mean that anyone who tags their Ashes celebrations will be in with a chance to have their pictures or videos featured on a TV advert on Sky, instantly immortalising you and your friends.
Today though, we've got some extra news for cricket fans, and it's pretty great. Sky are giving away a free Sky Sports Day Pass to every single Now TV subscriber on the 8th of July. That's right, entirely free, a total saving of £6.99 and a great way for you to get into the action and see what The Ashes is all about. All customers need to do is use the code NOWTVASHES at www.nowtv.com/ashes, though the offer ends at 23.59pm on the 8th July. It's a sellar offer, and one which has sent the Sky customer contact number into rapture.
This offer coincides with some research that Sky conducted which shows that nearly half of all people with a Now TV subscription used it to watch sports whilst at work, secretly tuning in to their favourite football, tennis and cricket matches. It's a fun statistic that shows just how far we'll go to enjoy our favourite sports whilst at work. Whipping your phone out under the desk and turning down the volume can work wonders, and you're ready. The research also reveals that over a quarter (27%) admit to watching sport in secret: booking covert meeting rooms to keep up with the latest score, using their second screens for streaming and most disturbingly taking slightly longer in the bathroom.
Well, in celebration of this, Sky have made it even more tempting by giving away a free pass, and therefore lowering productivity across the nation by what we can only imagine will be a pretty sizable chunk. The offer doesn't just apply to smartphones and tablets though, so you'll be able to watch the cricket on your big screen should you choose to. We think it's a fantastic deal, and social media has jumped at the opportunity to praise Sky for such a thoughtful move, despite the knowledge that they're hoping to hook people on The Ashes.
Gidon Katz, Director of NOW TV, said: “We know premium live sport is one of the main reasons that our customers choose NOW TV. I’m bowled over that we’re able to give sport fans the chance to watch day one of the first Ashes Test for free. I am sure there will be plenty of people joining me in secretly tuning in at work!”
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