Sky News Update: Upgrading of Set-Top Boxes To Ward Off BT
Sky News Updates
Sky News Update: The company are set to upgrade and promote their set-top boxes, after BT offer free Premier League coverage to their broadband consumers.
The broadcasting and broadband company are currently under a reasonable amount of pressure due to the tight competition with competitor British Telecom. The company are therefore having to think up new ways in which to entice new customers to subscribe to their service, as well as keep their current consumers. However, this is extremely difficult as BT are already offering an impressive deal to their broadband customers, who receive access to Premier League Football coverage for free.
Sky have recently announced that they plan to make an investment of seventy million pounds into the business, that will go towards improving their broadband connectivity as well as their on-demand television service.
In an attempt to ward off the competition, the broadcasting company are planning to firstly, upgrade their set-top boxes and then re-promote them. These boxes provide wifi within the consumer home, the ability to use the internet on their televisions, as well on their internet-based devices such as tablets and laptops when out and about. The upgrade will consist of improved and updating content as well as providing a better user experience such as faster and stronger connectivity.
Updates For Sky
Sky are therefore trying to provide cheaper ways for their consumers to access their premium and highest quality content, in an attempt to rival BT’s sports package offer.
The company are staying strong and remaining positive throughout the reports that BT are now worth more that twice that of themselves or have signed up over five hundred thousand households before the service was even launched. This could be due to the mass of investment and future plans the company has up it’s sleeves. The broadband provider has invested hundreds of millions of pounds into projects that they believe will eventually make them the most dominant company in their market. These investments include partnerships and sponsorships.
If you are a Sky
customer and have an enquiry about your current tariff or would just like some more information then you can ring their contact number where a member of their customer services team will give you the relevant information, advice and support. Alternatively, if you would like to know the latest products and services they have to offer you can visit their official website by clicking here
Comments (3 )