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Sky News Update: The Sky Academy is Unveiled

It's been almost four years since Sky launched the Sky Academy, a programme designed to help more than a million young people and give them opportunities to grow. Since that time, they've helped dozens of bright young minds with arts scholarships and many more get a foot on the sporting ladder. They've also conducted a great deal of research into how young people feel, and what can be done to improve their confidence. All in all, it's been a tremendous success, and promises to continue to be one with Sky Arts Amplify grants helping to fund the next generation of musical superstars. What follows is the original article, discussing the founding of the Academy: Sky news update: the Sky Academy has been unveiled by England’s footballing legend, David Beckham. The Academy has a seven-year target for young people. The Sky Academy is designed to reach out to more than a million young people in the hope of providing them with sporting opportunities that will also help them to grow. With the target of reaching this one million capped at the year 2020, there is a big push in place for the launch. In an attempt to nourish the potential, Beckham is joined by a large number of other sporting celebrities in an effort to inspire under-25 year olds. The selected role models come from a variety of backgrounds including sports, television and the arts. There are a whole load of possibilities that present themselves in the world of sport and the Sky Academy will endeavour to encourage all channels, routes and desires. Inspiring others can be an incredibly difficult task; hindsight is a beautiful thing and the struggles that are felt are, at best, often calmed. The harshness of the contemporary emotion softens and fades so when they come to regale the story of their success, it can alter in emphasis. Some of the ambassadors are Jessica Ennis-Hill, Darren Campbell and Ashley Banjo but this is far from an exhaustive list and the chances are you will be able to find someone who inspires you. The most important thing to remember is that there are no limits and the idea of the Sky Academy is to inspire those who have the potential and the ambition to succeed in their field.

Sky News Update

Due to Beckham’s endorsement of the ambassador scheme, he is hoping to see similar emotions evoked by his presence in relation to the youngsters he is working with. He has said that he used mentors when he was an aspiring footballer and to now have the opportunity to inspire others, is an extremely exciting opportunity. Beckham’s name has been in the news in the wake of Alex Ferguson’s book launch but he has refused to criticise his former-boss. This in itself behaves as a form of mentoring; as a sports personality it is likely that you will find yourself in the media-light and learning the appropriate ways of dealing with this can be just as difficult as mastering the sport. Beckham is an old hand now, but can of course be learnt from. In addition to the mentoring scheme, the Sky Academy will be offering scholarship programs that provide a foot on the ladder as it were. To find out more about the Sky Academy or its ten year old sibling, Sky Sports Living For Sport, contact the Sky customer services department.

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