Sky news update: In the war for sports domination it appears that the first couple of battles have been won by Sky Sports rather than their rivals BT Sport.
It’s a simple ratings war as BT Sport launch their new channels in order to offer the British public an alternative to BSkyB’s Sky Sports channels. The latter are infamous for high prices and elitist attitudes that leave customers out of pocket but feeling as though they have no other choice for their sports fix than Sky.
BT Sport was launched in August of 2013 and offers an alternative to Sky. With presenters such as Jake Humphries and Clare Balding on board the channel is looking likely to be a big success and when you combine that with the promotion that these two big-wigs of sports presenting did over social media during the build-up, BT Sport has the best chance of survival. The channel will be screening every single premier league match played over the winter, 100% live.
As if that wasn’t enough, anyone who already has a contract with BT for internet and phone will be able to access the channels for no extra charge. This was an offer that Sky duplicated in order to maintain their top spot and unfortunately for BT Sport it’s looking like the first two months have been all Sky’s.
There’s always a silver lining though of course and in this instance it is Sky’s profits. They have won the ratings battle but the
The investment banking company Investec have predicted that Sky’s profits for the third quarter – which will be announced at the end of September – will fall by 12%. A big dip that will take them down to, just, £255million.
This dip in profits has been largely due to the demand of buying more matches to broadcast. BT Sport spent £738 million on 38 Premier League football matches and in response Sky put down a massive £2.28 billion for 116 games from a variety of sports.
Overall figures from the two companies indicate that both have taken a big hit throughout this war that continues to rage onwards. Sky’s charge for keeping its rights has shot up 40% from last year and they were forced to spend more on advertising and marketing in order to compete with the new channel from BT.
BT’s figures are down 9% from the readings last year with sports company ESPN as they were Sky’s rivals at the point in time. Whilst a certain hit is to be expected, in relation to the figures that report a 20% increase in viewers for football on Sky Sports.
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