Sky news update: Digital entertainment company Sky have been named Corporate of the Year for their Sky Sports Living Sport scheme now ten years established. The prestigious award has been granted to the company for their newly launched sports initiative Sky Sports Living Sport which aims to encourage children to become more involved in sport. As part of the nationwide campaign which has been rolled out to get children healthier, Sky have enlisted the assistance of some of the biggest names in sport to drive the children onwards. Some of the ambassadors include David Beckham, Jessica Ennis-Hill and Darren Campbell and along with some key sports skills aims to help more than 30000 children every year. The group will travel around secondary schools with the Youth Sport Trust working with groups of young people to develop their sports and social skills. The 10th Beyond Sport Awards was held in Philadelphia this year and saw sports organisations, major sporting companies and their leaders and political figures all of international recognition gathered together to acknowledge the work done by all of the corporations together.
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