Sky News Update: Company apologises to consumers who couldn’t view the Mad Men premier on their mobiles and iPads, after it’s availability was advertised. The Mad Men season six premier of the first show of the season was scheduled to be shown last Wednesday at 10pm. However, although widely advertising that users would be able to watch the new episode on their iPads and mobiles using the SkyGo service, it appeared that when 10pm came, users were not able to view the programme due to it being blocked. The message that viewers received was that restriction rights didn't allow them to access the programme and therefore it can’t be played. The company have said that this was due to a technical error and they are extremely sorry for letting their consumers down. They have said that the rest of the series, continuing next Wednesday, will be available on their online live service. When the programmed failed to play, many users vented their frustration through social networking sites. Negative comments such as these are potentially very damaging for the company’s reputation and therefore it was important for Sky to admit that they had made a mistake, apologise and then do all they can to make sure that it doesn’t happen for a following time. The broadcasting company have said that the message about restriction rights was in fact not true and is aloud to be shown within the United Kingdom.
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