Sky News Update: Sky Sports have enlisted the help of former England Captain and twice Ashes winning captain, Andrew Strauss to analyse this year’s Ashes. It is one of the oldest and most famous competitions in sporting history, certainly in cricketing history – England vs Australia in ‘The Ashes’. Dating back to 1882 when ‘The Sporting Times’ wrote a satirical obituary of English cricket following a particularly conclusive defeat at The Oval by Australia, the Ashes has been played approximately every 18 months in alternate countries
Sky news update: In an innovative new move, Sky are taking advantage of commuters’ exhaustion & will transmit adverts as they rest their heads on windows. Sky Deutschland have developed a system wherein commuters who are feeling the strain of the working week taking its toll on their bodies will experience the bizarre sensation of hearing adverts but not being able to identify their source. As commuters lean their heads against the windows of trains, they will ‘hear’ adverts that encourage them to download the SkyGo application.
In 2010 Sir David Brailsford stated that he would have a British member of his team win the Tour de France within 5 years of the Sky team being founded in 2010. Many people laughed that him for his ambition as no Briton had ever won the Tour in the 97 years of it’s existence.
The football league and Sky Sports recently signed a new agreement between the two of them which extends their broadcasting agreement to five more years, instead of three.
Sky have just announced that they are planning in buying back five hundred million pounds worth or shares from investors, a strategy derived from experiencing a rise in their annual profits. Sky explain this increase to be from the massively high and continuously increasing demand of on-demand viewers and individuals watching Sky TV through their mobile phones, as well as other devices like iPads.
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