Sky TV Update: OnDemand Gains Popularity
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It has become abundantly clear recently that customers are increasingly choosing to watch their TV programmes on-demand on mobile devices and tablets as opposed to tuning in when it is first broadcast. The move that internet service providers have made to offer unlimited broadband to their customers has allowed this demand to grow – there are no longer restrictions on how many episodes can be watched before there are extra charges. “Sky has announced that more than 2.3 million Sky customers are now watching TV on-demand through their internet connected Sky TV boxes. The same time the year before this number only stood at 600,000, but with an average of 45,000 new Sky TV boxes being connected to the internet each week it’s not surprising that the figure has soared to record levels. Average numbers of weekly episode downloads reached 45,000 during the first three months of this year, showing that more Sky customers are now opting to view their TV content on-demand. In comparison to the same time last year, the number of on-demand downloads has increased by 460 per cent. ‘Our customers are really embracing our on demand service, which offers the UK’s biggest selection of catch-up TV, alongside hundreds of movies on demand and TV box sets,’ said Luke Bradley-Jones, Director of TV Products at Sky. ‘We know that customers who use our connected TV services watch more of our programmes and really value it. That’s why we are working hard to get even more Sky homes to get connected [sic].’ Anyone connecting their Sky TV box to their broadband connection can now also enjoy the first episode of new must-see shows on-demand a week before they air. Mad Dogs, Trollied and The Borgias will all be offered on such a preview basis and the first episode of US drama Hannibal is available to watch now. This article is attributed to: http://www.trustedreviews.com/news/sky-on-demand-viewers-number-2-3-million#D5zT885HZR77JS6b.99”
Increase in Sky TV Viewers
This leap in viewers over the previous year is indicative of this desire to watch TV – be it movies or TV programmes – at the customers’ discretion. The additional optional service which Sky provide called SkyGo Extra also allows customers to download programmes and movies to up to four mobile devices which they can then watch at a later time, even offline.
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