Sky news update: Sky have recently agreed upon terms with the social network site Twitter so that they can now show Champions League highlights online.
Sky have recently agreed termed with the online social networking site Twitter. They will now show the latest and past Champions League highlights on the site for anybody around the world to view. This deal is part of Sky's plans to promote their new free online services which could potentially bring in brand new paying customers. Unsuspecting members of the public will have the option to see the clips by the promoted tweets which are sent out through the cross-platform service called Grabyo Studio, who will in turn help promote twitter before its anticipated public offering in New York later this year.
In theory this deal with benefit Sky by creating interest in the new internet service NOW TV. This online service allows for the public to buy access to Sky material for 24 hours, instead of needing to buy a full Sky package which have been difficult to sell in the recent economic climate. BT have spent a lot of money recently to make itself a main rival for Sky in the pay-tv market, this new operation with Twitter will ensure that Sky maintain their dominance in an ever growing market.
Sky have decided to make this deal following a productive trial with twitter in the recent past. During this trial multiple clips were seen a combined total of 570,000 times in the short time period of twelve hours. 6,000 clips were shared via re-tweets and Grabyo so that a grand total of 7 million twitter users had the option to view the clips. This tactical business plan will hopefully bring back customers who have recently moved to BT. The customers would have more incentive to return to Sky as they can now watch highlights online and can therefore afford other Sky packages as they will no long require sports.
Sky are currently the biggest pay-tv service operating within the UK. Earlier this year BT launched their own sports channels at a cheaper price and were even offered the channels for free if customers purchased their internet services before the Premier League season started. This took many of their customers and moved them to BT and stopped their own from moving away. Sky now aims to bring back customers they have lost with incentives such as Twitter which will make watching football cheaper and will allow for potential customers to but other packages such as movies. Overall this tactical move by Sky will hopefully attract more customers back to their services.
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