Sky news update: During this summer of major cricket action, Sky Sports opted to create dedicated channel to offer extensive coverage of the Ashes series.
England facing Australia in cricket is one of the oldest and most famous events in the sporting calendar. The teams meet in alternate countries on approximately an 18 month basis. The hype that is created around these series, which involve five Test matches, is astonishing and reaches out to those who simply enjoy the enormity and exclusivity of such events but do not necessarily follow cricket any other time.
This year however, the scheduling is forcing a slightly different structure and there are back to back Ashes series awaiting the respective teams. The first was played in England following a two and a half year gap from the last one played in Australia over the English winter 2010-2011.
In order to offer comprehensive coverage for this series – the first for both newly appointed captains – Sky Sports are offering viewers a channel 100% dedicated to cricket. This provided live coverage of every ball bowled in every match as well as analysis, reports and interviews with players from these matches but it also offered up archive footage from previous series. This was a balanced representation that were titled England’s or Australia’s Best Days respective of which team performed exceptionally.
The dedicated channel – entitled Sky Sports Ashes – was available to viewers for 63 solid days between 30th June and 31st August. It also aired a large number of county cricket matches which meant the First Class circuit in England which provides an arena for up and comers to perform and learn from those who retired from the international circuit but continue to play.
This coverage allowed for more exposure of the county games to the public and has gone a long way towards bringing in more spectators to the grounds as their knowledge of the game is expanded. It also meant that those who do like to follow the First Class matches are able to view from the comfort of their own home: particularly if they live in an area where there is not a big county cricket presence.
The big question is, will they be bringing the channel back for the reciprocal England tour of Australia starting in November 2013. More information on any of the channels detailed here, including whether you are eligible to receive the channel, click here.
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