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Sky News Update: Sky Receive Acclaimed Award

Beyond Sports Award Corporate of the Year

Sky news update: Digital entertainment company Sky have been named Corporate of the Year for their Sky Sports Living Sport scheme now ten years established. The prestigious award has been granted to the company for their newly launched sports initiative Sky Sports Living Sport which aims to encourage children to become more involved in sport. As part of the nationwide campaign which has been rolled out to get children healthier, Sky have enlisted the assistance of some of the biggest names in sport to drive the children onwards. Some of the ambassadors include David Beckham, Jessica Ennis-Hill and Darren Campbell and along with some key sports skills aims to help more than 30000 children every year. The group will travel around secondary schools with the Youth Sport Trust working with groups of young people to develop their sports and social skills. The 10th Beyond Sport Awards was held in Philadelphia this year and saw sports organisations, major sporting companies and their leaders and political figures all of international recognition gathered together to acknowledge the work done by all of the corporations together.

Sky News Update

Sky received the award at the tenth annual ceremony which is designed to acknowledge those initiatives that use sports to make a difference to people’s lives. The difference in their level of self-confidence and attitudes is vastly improved and these life skills then transfer through to their learning skills and their all-round wellbeing also improves. The responses to the award by the Bigger Picture at Sky have detailed the pleasure they have felt with regards to their initiative – they are thrilled to have their work acknowledged and are dedicated to continuing their work with young people. Bella Vuillermoz, Director of the Bigger Picture at Sky has passed on the recognition to the 78-strong athlete mentors, the Youth Sport Trust and of course the thousands of schools and teachers as their work in collaboration with Sky Sports Living for Sport is invaluable. Nominations for the award came from a panel of influential figures including Dame Kelly Holmes, Lord Coe, Tony Blair, Michael Johnston, Archbishop Desmond Tutu and Professor Michael Porter – a worthy list for choosing Corporate of the Year it must be agreed. The initiative is now being offered to Irish schools as well as school across the UK. If you find you are interested in participating in the project, contact Sky directly on here: http://www.skytelephonenumber.com/sky-digital-contact-number/. Or, read more about the project at www.sky.com first to make sure you are fully clued up on the requirements necessary to qualify for Sky Sports Living for Sport.

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