Sky news update: Sky have delivered a new tactic in the war against BT for domination in the sports TV coverage market. Sky will be offering free coverage to every home in Britain on the first day of the Premier League. “To celebrate the first day of the Premier League season and Sky Sports' new line up of football, programmes from Sky Sports 1 will replace the regular programming on Sky 2 (on Sky and other pay TV services) and Pick TV (on Freeview and You View) on Saturday 17th August. The takeover means millions of home viewers can enjoy a live Premier League match, a Football League fixture, plus a host of other football shows at no cost. The free day will also include the brand new show, 'Saturday Night Football', for Sky's 5.30pm Saturday evening Premier League fixture. The show is part of Sky Sports' new look 'weekend of football' which also includes the new pairing of Jamie Carragher and Gary Neville for 'Monday Night Football 'and a new Saturday schedule running from Soccer AM all the way through to extended evening highlights of all 3pm matches. Barney Francis, managing director of Sky Sports, said: "It's our biggest ever season of Premier League football and we're inviting every home in Britain to enjoy the opening day. All fans can join the action as we launch our new Saturday schedule for the most eagerly awaited Premier League season in years. "With more matches than ever before, including 116 live Premier League fixtures, there's never been a better time to be a Sky Sports viewer. If you don't have Sky Sports, this is a great opportunity to sample what our football coverage has to offer throughout the year." Sky Sports expert, Jamie Redknapp, added: "There's so much to look forward to with the new football season including more live Premier League matches on Sky than ever before. This is a brilliant way for everyone to follow the action from the first day of the Premier League season with Sky Sports." From August, Sky Sports viewers can enjoy more live Barclays Premier League matches than ever before. There will be 116 live fixtures on Sky Sports featuring the big head to heads and every club at least five times across Saturday evenings, Sunday double-headers, Monday nights and bank holidays.” BT are only the latest company to attempt to knock Sky from their pedestal at the top of the sports television coverage ladder and it appears that Sky are taking the challenge very seriously with this new scheme being just another in a string of gimmicks designed to out-bid the other company. For more information on the services offered by Sky, contact their customer services department and speak with one of their friendly, helpful assistants. This article was originally printed on the Sky Sports website.
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