Sky News Update: The broadcasting and broadband company say they are interested in launching an App for Google’s Chromecast device. The broadcasting company have only just released it’s NowTV box, a low cost box that allows consumers to stream programmes, watch on-demand television and catch up on programmes they may have missed, through their broadband connection. The benefit of this box is that it only costs ten pounds and there is no contract for the consumer; they do not need to be a subscribing customer. However, as knew as this may be, the company are already looking at the next step and how they can take the product further. Sky have therefore stated that they would be keen to create their own Chromecast App for the streaming device, owned by Google, when it is available within the United Kingdom. Chromecast is a streaming device that looks much like a USB stick, that streams content from an android device, such as a smartphone or tablet onto a television, so the consumer is able to watch it on a larger screen. It is an easy and simple to use product that performs well. However, there are currently very few Apps to watch channels from and therefore if Sky were to release an App for the product, it could be really profitable for the broadcasting company. Currently in the US, there is much excitement and anticipation for future App creators.
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