Sky News Update: To remain competitive against rival BT, Sky Sports have added a further 16 live Premier League football matches to their broadcast schedules.
The December and New Year line-up on Sky Sports has had a mini-makeover in light of the new competition from BT Sport and their dedication to all things Premier League. These changes will mean that Sky Sports football coverage will be the largest they have ever broadcast. All of the fixtures that are tipped to be broadcast live will form the most comprehensive coverage of the Barclays Premier League that Sky Sports have ever offered.
With top names like Manchester United and City, Chelsea, Arsenal, Liverpool and Tottenham Hotspur being present in the list of teams selected, it promises to be a big season that demands a high level of coverage. Really, the fans are in luck that there is serious competition between broadcasters. Both want to attract as many viewers as possible, therefore both desire to offer the best and most comprehensive cover available.
For the dark and dreary months of December, it appears that there will be a minimum of three fixtures per week. Obviously there are dozens of matches then but some of the highlights are tipped to be: Tottenham Hotspur vs Liverpool, Arsenal vs Chelsea and Chelsea vs Liverpool.
Early figures from the beginning of the season are indicating that Sky’s viewing figures are through the roof, so before they’ve even started coverage of the most live matches they’ve ever offered – 116 in total – Sky are looking like the favourites for the season. For reference, the statistics indicate that the average viewer figures have risen by 20% compared to last year which have assisted in giving Sky Sports their most successful start to the Premier League season yet.
Despite BT Sport’s mammoth investment and intention to dominate the viewings of Premier League matches as opposed to taking on a large number of sports, Sky have spent more and have secured themselves as the home of more than three-quarters of all football matches broadcast on TV. For the 2014 season anyway.
These figures are not all they’re cracked up to be however, despite Sky’s massive investment and apparent immediate success, they have only beaten out BT Sport on the ratings front because they have taken a hit on profits. Sacrifices have had to be made and unfortunately Sky are feeling the brunt of the rivalry.
Managing Director of Sky Sports, Barney Francis, has expressed his delight at the original figures as well as the upcoming scheduled fixtures and remainder of the season.
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