A brand new channel, airing 24/7, is set to launch on Sky, Freeview and Virgin Media on the 31st March 2014, covering culture and current affairs in London.
The new channel, entitled London Live, will be launched on all of the respective broadcasting giants as of the final day in March 2014. In an endeavour to cover the most interesting and fascinating aspects of life in London, the channel will launch with a show called London Go. This will be a 30 minutes long culture and entertainment show.
A familiar sounding show, Not The One Show, brings a series of discussions pertaining to culture and current affairs. Obviously much like its sister show, this will look to entice some new viewers in for the new channel. Following a poll conducted by company Oasys, initials indications of viewership are not promising; they reported that only 44% of Londoners are likely to tune in.
When this poll takes into account the entire population, terrifying figures of 75% of the population are totally unaware of the launch of a new channel – even if they subscribe to Sky or Virgin Media – and even once they became aware of the channel, 37% said they would actively turn the channel off.
London Live is a channel owned by Evgeny Lebedev who also has the newspapers the Independent and the Evening Standard. London Live, will be run by Evening Standard Television and as well as streaming a series of culture and current affairs shows are also commissioning a large amount of new comedy content as well as current affairs.
Lebedev appeared on BBC One’s The Andrew Marr Show, and made it clear that unlike many other channels, he intends for London Live to be a launchpad, a platform, for new, fresh talent. They intend to allow for all forms of talent to get their names out in the public eye and hopefully launch original content.
The fact that the channel will be aired across a number of different mediums – Sky, Virgin Media and Freeview – providing news, culture and entertainment, and will therefore reach around 5 million homes across the UK. Lebedev has said that if they can even access a small share of that number the channel will be a success. In addition to Sky and so on, the channel will be available through the web and mobile devices.
With changes being made in the Kensington offices of the Independent and the Evening Standard, the channel will be run from the same headquarters as the newspapers.
More information on London Live can be found on the official website, but in addition to that it is possible to speak with your personal service provider – Sky or Virgin Media – so that you are able to speak with a member of the Sky customer services team and how you can watch London Live. Click here for more specific Sky information.
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